Cookie Policy

Last Updated: June 14, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make websites work more efficiently, to improve user experience, and to provide reporting information to site owners.

Cookies are created by your web browser and stored on your device. When you return to a website, the browser sends the cookie back to the server, allowing the website to recognize your device and remember certain information about your previous visit — such as your preferences, login status, or items in a shopping cart.

Cookies do not typically contain personally identifiable information on their own, but they may be linked to personal information that we hold about you. Cookies cannot execute programs or deliver viruses to your device.

1.1 How Cookies Work

When you visit freshpequods.rest, our web server sends a cookie to your browser. Your browser stores this cookie file locally on your device. The next time you visit our website, your browser will automatically send the cookie back to our server, allowing us to recognize you and provide a personalized, consistent experience.

There are two main types of cookies based on how long they persist:

  • Session Cookies: These are temporary cookies that exist only while your browser is open. Once you close your browser, session cookies are automatically deleted. They are used to maintain your session as you navigate through our website.
  • Persistent Cookies: These cookies remain on your device for a set period of time (which varies depending on the cookie) or until you manually delete them. They are used to remember your preferences and settings for future visits.

1.2 First-Party vs. Third-Party Cookies

Cookies can also be classified based on who sets them:

  • First-Party Cookies: These are cookies set directly by Pequod's Pizza (the website you are visiting). They are used to help our website function properly and to remember your preferences.
  • Third-Party Cookies: These are cookies set by a domain other than freshpequods.rest. Third-party service providers (such as Google Analytics or advertising platforms) may place cookies on your device when you interact with features or content on our website. We do not control these cookies and they are subject to the third-party's own privacy and cookie policies.

2. Similar Tracking Technologies

In addition to cookies, we may also use similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): Tiny graphic images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
  • Local Storage: A feature of modern web browsers that allows websites to store data locally on your device, similar to cookies but with larger storage capacity.
  • Session Storage: Similar to local storage but the data is cleared when your browser session ends.
  • JavaScript Tags: Small pieces of code that help us collect data about how you interact with our website.

For the purposes of this policy, all of the above are collectively referred to as "cookies."

3. Types of Cookies We Use

We use four main categories of cookies on our website. Each category serves a different purpose and has a different level of importance to the functioning of our website.

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the operation of our website. Without these cookies, parts of our website would not function properly, and you would not be able to use certain features. Essential cookies do not require your consent under applicable law, as they are strictly necessary to provide you with the services you have requested.

Examples of what essential cookies do on our website include:

  • Maintaining your session as you navigate between pages
  • Storing items in your order or cart if you place an online food order
  • Ensuring security features function correctly
  • Remembering your cookie consent preferences

3.2 Analytics & Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often, how long visitors spend on a page, and whether they receive any error messages. This data is aggregated and anonymous — it does not identify individual visitors. We use this information to understand how our website is performing and to make improvements.

We use Google Analytics to help us analyze website traffic and usage patterns. Google Analytics collects data on your device, browser, IP address (anonymized), and browsing behavior on our site. This information is transmitted to and stored by Google on servers in the United States.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, personalized features. For example, these cookies can remember your location preferences for finding the nearest Pequod's Pizza location, your preferred language, or whether you have previously dismissed a notification banner. The information these cookies collect is anonymized and cannot track your browsing activity on other websites.

3.4 Advertising & Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of our advertising campaigns. They are usually placed by advertising networks, such as Google Ads, with our permission.

These cookies remember that you have visited our website and this information may be shared with other organizations, such as advertisers. Advertising cookies may track your browsing across different websites. If you opt out of advertising cookies, you will still see advertisements, but they will be less personalized.

4. Specific Cookies We Use

The table below provides details about the specific cookies currently in use on freshpequods.rest, including their name, purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
cookieconsent_status freshpequods.rest Stores the user's cookie consent choice so the consent banner is not displayed on every page visit. Essential 1 year
PHPSESSID freshpequods.rest Maintains your user session across pages, enabling features like online ordering and form submissions. Essential Session
cart_token freshpequods.rest Identifies your online order session and retains items placed in the cart. Essential Session
user_location freshpequods.rest Remembers your selected or detected location to show the nearest restaurant and relevant menu options. Functional 30 days
lang_pref freshpequods.rest Stores your language and regional display preferences. Functional 1 year
_ga Google Analytics The main Google Analytics cookie. Used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request and used to calculate visitor, session, and campaign data for analytics reports. Analytics 2 years
_gid Google Analytics Used to distinguish users. Each time the Google Analytics JavaScript is run, a new cookie is generated, replacing the previous _gid value. It stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used to throttle request rate — limits the collection of data on high-traffic sites. When Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. Analytics 1 minute
_gcl_au Google Ads Used by Google Ads (formerly Google AdWords) for conversion tracking. Measures the effectiveness of our advertising by storing information from ad clicks and helps us understand the actions users take after seeing our ad. Also used for audience targeting and remarketing purposes. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Helps track conversions from Facebook ads and build targeted audiences for advertising purposes. Advertising 90 days
fr Facebook (Meta) Used by Facebook for delivering, measuring, and improving the relevancy of ads. It works by syncing the browser and Facebook Account. Advertising 90 days

Note: This table reflects cookies in use as of June 14, 2026. Cookie usage may change over time as we update our website and services. We will update this table accordingly.

5. Legal Basis for Using Cookies

Pequod's Pizza operates this website in the United States. Our use of cookies is governed by applicable U.S. federal and state laws, including:

  • The Federal Trade Commission (FTC) Act: We adhere to FTC guidelines on digital advertising, online privacy, and consumer protection, including principles related to transparency and consumer choice regarding data collection.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): For visitors who are California residents, we honor your rights under the CCPA/CPRA, including the right to opt out of the "sale" or "sharing" of personal information collected through advertising cookies. See our Privacy Policy for more details.
  • State Privacy Laws: We also comply with applicable privacy laws of other U.S. states as they come into effect.

For analytics and advertising cookies, we rely on your consent where required. For essential and strictly necessary cookies, no consent is required as these are necessary for the website to function.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored on your device and delete them individually or all at once
  • Block third-party cookies
  • Block all cookies from being set
  • Set your browser to notify you when a website tries to place a cookie

Please note that restricting or blocking cookies may impact the functionality of our website and your ability to use certain features, including online ordering. Below are links to cookie management instructions for popular browsers:

6.2 Opt-Out Tools for Specific Services

You can opt out of specific third-party cookies and tracking technologies using the tools provided by each service:

Service Opt-Out Tool
Google Analytics Google Analytics Opt-Out Browser Add-On
Google Ads / Personalized Advertising Google Ad Settings
Facebook / Meta Ads Facebook Ad Preferences
Digital Advertising Alliance (DAA) DAA Opt-Out Tool
Network Advertising Initiative (NAI) NAI Opt-Out Tool

6.3 Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently alter its behavior in response to DNT signals. However, you can use the opt-out tools listed above to limit tracking.

6.4 Mobile Device Settings

If you access our website on a mobile device, you may also be able to adjust your privacy and advertising settings through your device's operating system settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking to manage app tracking permissions and advertising settings.
  • Android: Go to Settings > Privacy > Ads to manage your advertising ID and opt out of personalized ads.

7. Impact of Disabling Cookies

While you are free to restrict or disable cookies, please be aware that doing so may affect your experience on our website. The following table summarizes the potential impacts:

Cookie Type Impact of Disabling
Essential Cookies The website may not function correctly. Features such as online ordering, cart functionality, and secure login may be unavailable or unreliable.
Analytics Cookies We will not be able to collect data about your visit to help improve our website. Your browsing experience will not be directly affected, but our ability to understand and enhance our site performance will be limited.
Functional Cookies Your preferences (such as your location, language, and personalized settings) will not be saved between visits. You may need to re-enter these preferences each time you visit our website.
Advertising Cookies You will still see advertisements, but they will not be tailored to your interests. You may see the same ads repeatedly and they will be less relevant to your preferences and browsing behavior.

8. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights related to cookies and the personal information collected through them. These rights include:

  • Right to Know: You have the right to know what personal information we collect through cookies and how it is used or shared.
  • Right to Delete: You may request that we delete personal information collected via cookies, subject to certain exceptions.
  • Right to Opt Out: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes. Certain advertising cookies we use may constitute the "sharing" of personal information under CPRA. To exercise this right, please contact us using the information below or adjust your cookie preferences.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at [email protected].

9. Cookies and Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe that we have inadvertently collected information from a child under 13 through cookies, please contact us immediately so that we can take appropriate action.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or improvements to our website. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via a banner or notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of those changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

Pequod's Pizza